Spring Cleaning & Greening: Creative March QR Campaign Ideas

posted by docustar on February 02, 2012

Continuing our monthly blog series providing QR campaign ideas, here’s the March line-up.

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How to Improve Campaign Effectiveness through Marketing Measurement

posted by docustar on January 31, 2012

Because continuity campaigns are ongoing, they can, and should, be monitored and improved over time.

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QR Codes Should Provide Value: Why Not Convenience?

posted by docustar on January 26, 2012

There is significant value for busy consumers in using QR codes to simplify the purchase process.

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5 Ways to Make Time for Marketing Innovation

posted by docustar on January 24, 2012

Here are five simple approaches for making time for marketing innovation while gaining better command over tactical functions

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Effective Customer Communication After the Sale

posted by docustar on January 19, 2012

Relationship-building communications with new customers once the sale has closed is critical.

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Tips for Managing Brand Compliance across a Distributed Sales Model

posted by docustar on January 17, 2012

How to manage brand compliance in marketing communications for organizations with distributed sales models.

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