RSS feedSix Innovative Uses of QR Codes in Insurance Marketing
posted by docustar on April 26, 2012
We’ve talked frequently in the DocuStar blog about the importance of providing convenience with the QR scan. Here we share some innovative ways insurance companies are using QR codes to add value and provide convenience with the scan.
Tags: Insurance - Insurance Marketing - QR Code Strategy - QR Codes
Boost Distributed Sales Channel Success with Co-Sponsored Events
posted by docustar on April 24, 2012
Joint, co-branded events are an effective tool in your marketing promotions mix to help distributed sales channels reach new prospects and close the sale.
Tags: Branding - Building Products - Distributed Sales Model - Financial Services - Insurance - Manufacturers - Marketing Programs - Marketing Resource Management System - MRM - QR Codes
What the Technology Explosion Means for Marketing… and IT
posted by docustar on April 19, 2012
As new marketing technologies proliferate, businesses face a dramatic shift in the traditional model of technology management, creating an emergent need to bridge the IT-Marketing gap.
Tags: Marketing Automation - Marketing Resource Management System - Marketing Technology - MRM
Think Outside Your Silo for Marketing Innovation
posted by docustar on April 17, 2012
DocuStar’s MarketHUB+ marketing resource management system is a finalist for the Cincinnati USA Innovation Awards! In the spirit of that designation, we share some of our ideas to encourage marketing innovation.
Tags: Marketing Innovation - Marketing Resource Management System - MRM
Use QR Codes on Your Website! – And Other Strategies to Capture Customers During Pre-Purchase
posted by docustar on April 12, 2012
Consumers are increasingly reviewing product information online before the sale to help guide their buying decisions. QR codes - even posted on your website - are a great vehicle to provide product information to buyers throughout the pre-purchase research process.
Tags: Building Products - Distributed Sales Model - QR Code Strategy - QR Codes
Marketing Organizational Leadership, Dr. Todd Dewett - Leadership toolset #4: Conflict Management
posted by docustar on April 10, 2012
Continuing our ongoing Marketing Organizational Leadership Series, Dr. Todd Dewett, Professor of Management at Wright State University and highly sought motivational speaker, shares his expert perspective on conflict management and resolution.
Tags: Marketing Organizational Leadership
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