Three Ways Marketing Can Improve Cross-Functional Relationships

posted by docustar on May 21, 2013

DocuStar CMO Alan See takes a look at three ways marketing can break down department silos to create a more unified, effective organization.

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Tags: blogging - brand advocacy - brand consistency - branding - content development - content marketing - employee engagement - marketing - silos

Digital Advertising Trends and the Role of Marketing Technology

posted by docustar on May 16, 2013

DocuStar’s Liz Schaefer examines the relationship between trends in digital advertising and the growing importance of marketing technology.

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Tags: advertising trends - brand consistency - branding - collaboration - creative production - digital advertising - digital marketing - Google - localization - marketing technology - marketing trends - online advertising - online marketing - personalization - scalability

Building Internal Brand Advocacy

posted by docustar on May 14, 2013

We give a quick synopsis of two major issues covered at our AMA Marketing Leadership Panel Discussion, Building Brand Advocacy across Your Organization.

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Tags: brand advocacy - branding - buy-in - c-level - Cincinnati AMA - employee engagement - executive leadership - human resources - marketing - Marketing Organizational Leadership - MOL - ROI

From Net Finance 2013: The Mobile Challenge

posted by docustar on May 09, 2013

Kandi O’Connor continues her recap Net Finance 2013, discussing the threats and opportunities mobile brings to the world of banking.

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Tags: banks - digital marketing - financial services - mobile banking - mobile marketing - net finance 2013 - security - technology

From Net Finance 2013: Three Disruptors in Banking

posted by docustar on May 07, 2013

MarketHUB+ President Kandi O’Connor shares some thoughts from the Net Finance 2013 conference that took place last week in Phoenix, focusing on factors affecting the banking industry.

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Tags: digital marketing - direct mail - email marketing - financial services - mobile banking - mobile wallet - money movement - net finance 2013 - online banking

Creative Multichannel Campaign Ideas for June

posted by docustar on May 02, 2013

From lead generation to social media engagement, check out these ideas to help you grow your business in the month of June.

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Tags: creative marketing - direct mail - ecommerce - email marketing - financial services - health care - insurance - June - marketing campaign - marketing ideas - multichannel marketing - QR code - social media - summer

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