QR Codes that Mean Business
posted by docustar on October 14, 2011
Cincinnati, OH – October 13, 2011 - DocuStar, a leading digital marketing communications company, is pleased to announce the launch of the latest MarketHUB+ features. Enhanced QR code functionality is one of the most exciting new features – enabling businesses with a distributed sales force to operate more efficiently.
MarketHUB+ is a web-based software solution that enables businesses to create and distribute customized, highly-targeted marketing materials while ensuring brand consistency and legal compliance.
The new QR code functionality in MarketHUB+ enables businesses to take QR codes beyond advertising. “We have all become familiar with QR codes as they are used in mass advertising,” said Kandi O’Connor, VP Business Development at DocuStar. “However, MarketHUB+ enables the business applications that our clients are demanding.”
In addition to the retail industry, QR codes are an especially effective business tool for industries such as insurance, financial services, real estate, dealers, distributors, and manufacturing that mange customer accounts across field offices, channel partners or a distributed sales force.
QR codes are being used to manage customer accounts across distributed sales forces. For example, when a sales agent leaves a company, the corporation needs the ability to re-assign accounts and prospects or risk losing business. With MarketHUB+, businesses can generate QR codes for printed materials which can be redirected from the former agent’s contact information to the newly assigned agent’s profile.
In addition, QR codes offer the corporate office an enhanced way to measure a distributed sales force and the effectiveness of marketing materials. The new MarketHUB+ provides robust reporting allowing companies to monitor which QR codes were scanned and the sales agent that distributed the materials. Companies can track the engagement of customers or prospects per piece or per sales agent. As a result, businesses are able to determine which marketing pieces are effective and which sales agents are most active.
Businesses are also using QR codes to increase the efficiency of their sales teams while also improving customer service. By linking QR codes to a mobile friendly website with real-time data such as pricing and rates, businesses give customers and prospects immediate access to the most up-to-date information without the intervention of a sales agent.
According to O’Connor, “QR codes are helping companies with a distributed sales force to operate more efficiently – facilitating the re-assignment of orphaned accounts, measuring sales force activity and improving sales team productivity. “
“Our clients and our developers are always coming up with new ways to use emerging technologies to achieve business results. Since MarketHUB + is developed in-house and is offered as a service, we can quickly provide innovative functionality to help our clients reach their business goals.”
For more information about MarketHUB+ scan this QR code or visit: http://www.docustar.com/cincinnati_digital_portfolio/videos.
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