http://blue.docustar.com/index.php en info@docustar.com Copyright 2012 2012-05-17T13:47:55+00:00 http://www.docustar.com/site/why_localization_matters_part_2/ http://www.docustar.com/site/why_localization_matters_part_2/#When:13:47:55Z Part one of this series addressed trends in marketing localization as measured by CMO’s and reported in a recent CMO Council study. In this blog, we discuss how to adapt your content to local buyers and markets. Below are some tactical suggestions for localizing your marketing efforts. 2012-05-17T13:47:55+00:00 http://www.docustar.com/site/why_localization_matters_part_1/ http://www.docustar.com/site/why_localization_matters_part_1/#When:16:32:22Z A new study released by the CMO Council reviewed the trends in marketing localization as measured by CMO’s. In part 1 of this series on localization, we review the study’s key findings. 2012-05-15T16:32:22+00:00 http://www.docustar.com/site/how_to_partner_with_distributors_on_up-sell_and_cross-sell_campaigns/ http://www.docustar.com/site/how_to_partner_with_distributors_on_up-sell_and_cross-sell_campaigns/#When:15:59:41Z You may expect that your distributors are taking initiative to nurture up-sell and cross-sell business from their current customers, but they may need a little push. 2012-05-10T15:59:41+00:00 http://www.docustar.com/site/qr_codes_and_loyalty_programs_a_perfect_pair/ http://www.docustar.com/site/qr_codes_and_loyalty_programs_a_perfect_pair/#When:17:10:23Z Quick response codes are an ideal pairing with loyalty programs because they make it easy for customers to enroll in your program. 2012-05-07T17:10:23+00:00 http://www.docustar.com/site/mechanics_of_rebranding/ http://www.docustar.com/site/mechanics_of_rebranding/#When:15:13:38Z Whether your rebranding decision is driven by a merger, acquisition or competitive reasons, setting your rebrand strategy is just the beginning. Here is our guide to seamless rebranding execution. 2012-05-03T15:13:38+00:00 http://www.docustar.com/site/june_qr_campaign_ideas/ http://www.docustar.com/site/june_qr_campaign_ideas/#When:14:57:02Z June is host to the first day of summer and carries the official designation of Great Outdoors Month. Continuing our monthly blog series providing creative QR code campaign ideas, here are creative campaign ideas to connect with your customers this June. 2012-05-01T14:57:02+00:00 http://www.docustar.com/site/six_innovative_uses_of_qr_codes_in_insurance_marketing/ http://www.docustar.com/site/six_innovative_uses_of_qr_codes_in_insurance_marketing/#When:19:40:52Z We’ve talked frequently in the DocuStar blog about the importance of providing convenience with the QR scan. Here we share some innovative ways insurance companies are using QR codes to add value and provide convenience with the scan. 2012-04-26T19:40:52+00:00 http://www.docustar.com/site/boost_distributed_sales_channel_success_with_co-sponsored_events/ http://www.docustar.com/site/boost_distributed_sales_channel_success_with_co-sponsored_events/#When:15:16:19Z Joint, co-branded events are an effective tool in your marketing promotions mix to help distributed sales channels reach new prospects and close the sale. 2012-04-24T15:16:19+00:00 http://www.docustar.com/site/technology_explosion_for_marketing_and_it/ http://www.docustar.com/site/technology_explosion_for_marketing_and_it/#When:13:53:04Z As new marketing technologies proliferate, businesses face a dramatic shift in the traditional model of technology management, creating an emergent need to bridge the IT-Marketing gap. 2012-04-19T13:53:04+00:00 http://www.docustar.com/site/think_outside_your_silo_for_marketing_innovation/ http://www.docustar.com/site/think_outside_your_silo_for_marketing_innovation/#When:13:56:23Z DocuStar’s MarketHUB+ marketing resource management system is a finalist for the Cincinnati USA Innovation Awards! In the spirit of that designation, we share some of our ideas to encourage marketing innovation. 2012-04-17T13:56:23+00:00